In my position as Meta Ads Expert at MRKTG Heroes, I am responsible for the comprehensive planning, creation and management of advertising campaigns on Meta platforms (Facebook, Instagram, Messenger). I research and segment audiences to precisely target the right demographic groups, develop and optimise ad creatives and content, and then monitor and analyse the results in Meta Ads Manager. I effectively manage budgets, maximising ROI, and constantly keep up to date with platform changes and applicable regulations, ensuring campaigns are compliant and effective. I create reports on their performance, provide action recommendations to stakeholders and plan creative and media strategies based on current trends.