For the government profile European Funds for Podkarpacie, I created outreach campaigns to raise awareness of available EU funds in the region. I developed and implemented an advertising strategy, including precise targeting of the local community and the creation of attractive visuals and engaging content. I ran campaigns on Meta platforms (Facebook and Instagram), monitoring their effectiveness and optimising them in real time to maximise reach and user engagement. Thanks to my actions, I was able to significantly increase the visibility of the European Funds for Podkarpackie programme and reach a wide range of potential beneficiaries, supporting regional development and promoting the available funding opportunities.
