For Burger Boy burger shop from Rzeszów, I created a comprehensive marketing campaign focusing on Meta platforms (Facebook and Instagram). I developed an advertising strategy, including precise targeting of the local community and attractive visual and text creations. I managed the advertising budget, optimising campaigns to maximise restaurant traffic and increase brand awareness. Thanks to the A/B testing techniques used and continuous analysis of the results, the campaigns contributed to a significant increase in the number of visits and recognition of Burger Boy in the region, resulting in higher profits and customer loyalty.
