For the Plantule Pillows brand, which sells pillows with natural grain husk filling, I created effective sales campaigns that significantly increased sales and brand recognition. I developed an advertising strategy that included precise targeting of relevant target groups and the creation of compelling visuals and engaging content. I ran campaigns on Meta platforms (Facebook and Instagram), optimising them on an ongoing basis based on data analysis to maximise ROI and effectively promote unique product features. Through the use of A/B testing techniques and continuous campaign optimisation, I was able to significantly increase conversions and customer loyalty for the Plantule Pillows brand.
