For Come&Stay, a company specialising in short-term rentals for tourists and other clients, I created and managed lead generation campaigns to collect contact details from people interested in renting their flats. I developed an advertising strategy on Meta platforms (Facebook and Instagram), focused on precise targeting of relevant audiences. I designed attractive advertising creatives and effective contact forms that increased user engagement. By continuously optimising the campaign and analysing the results, it has been possible to significantly increase the number of leads acquired, which has contributed to the growth of the Come&Stay rental network and the company’s revenue.
