CASE STUDY / KASPAMETA ADS / STRATEGY / LIGHTING
Connect the story of light with commercial priorities.
For KASPA, I developed advertising communication, copy and media recommendations for the lighting brand, combining a seasonal story about light with collections and showroom communication.
KASPA
01BRAND→02COLLECTION→03SHOWROOM
PERSONAL PORTFOLIO / PATRYK CZEMARNIK
Project scope
- 01
Seasonal direction
Organise the stages of communication around light, the season and the atmosphere of home.
- 02
Collections & priorities
Define the role of collections in brand and sales communication.
- 03
Advertising copy & formats
Develop Facebook and Instagram copy, headlines and offer-related materials.
- 04
Showroom & consistency
Recommend how local communication fits with the brand’s other campaigns.
What the work delivered
A developed communication direction and advertising materials connecting brand identity, seasonality, products and showroom contact.
Project write-up: Patryk Czemarnik
Meta Ads expert · Fukuoka, Japan
Related areas of support