CASE STUDY / KLAGEMMETA ADS / B2B / DESIGN
Modular design for B2B and social audiences.
I developed advertising communication for modular furniture brand Klagem, combining product materials and renders with short videos and copy for B2B campaigns and traffic to the configurator.
Klagem
01B2B→02STORY→03CONFIGURATOR
PERSONAL PORTFOLIO / PATRYK CZEMARNIK
Project scope
- 01
Two campaign roles
Distinguish B2B lead-generation materials from communication intended to develop product interest.
- 02
Renders & use cases
Select visuals showing the furniture system in different settings.
- 03
Video & concise copy
Adapt messaging to short videos, compact headlines and social media viewing habits.
- 04
Ad implementation
Publish new B2B ads and configurator videos within the existing campaign structure.
What the work delivered
Published advertising combining B2B product renders with video storytelling around modularity, colour and configuration.
Project write-up: Patryk Czemarnik
Meta Ads expert · Fukuoka, Japan
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