Hotel communication shaped by the season and guest.
I worked on media planning, Meta campaigns and stay-offer communication for Helan Family & SPA. The scope included winter-holiday activity, creative selection and analysis of offer-page traffic and the booking context.
Project scope
- 01
Media plan & seasonality
Define campaign roles, regions and materials for stay-offer communication.
- 02
Creative & offer benefits
Select video and messaging around family breaks, hotel facilities and specific packages.
- 03
Campaign implementation
Launch new seasonal ads and direct audiences to the relevant stay offer.
- 04
Journey analysis
Assess delivery and traffic, with recommendations for validating enquiries, reservations and measurement.
A launched seasonal campaign and a plan for further activity, connecting creative, the stay offer and signals from the booking process.
Meta Ads expert · Fukuoka, Japan
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