Premium furniture. Product-led communication.
I worked on Meta campaigns and communication for premium furniture brand MILONI. The scope included selecting materials, preparing video ads and separating the paths to a category and a specific table model.
Project scope
- 01
Brand & product context
Adapt messaging to the design, details and presentation of premium furniture.
- 02
Video ad variations
Prepare KATTO video ads with separate destinations for the table category and the product itself.
- 03
Distinct paths & audiences
Separate ad sets and landing pages around the role of each advertisement.
- 04
Publication & management
Publish new ads, update the materials in use and check publication statuses.
Published video campaign variations with distinct audiences and destinations, aligned with the premium furniture brand’s communication.
Meta Ads expert · Fukuoka, Japan
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